Reshaping retail fund distribution
This video was made for CACEIS.
On Tuesday 30th June at Monaco Fund Forum, Joseph Saliba, CACEIS’s Deputy CEO, presented CACEIS’s research paper, drafted in conjunction with PwC Luxembourg entitled “Reshaping retail fund distribution – Winning strategies and tactics in a disrupted environment”.
Wili developed a digital campaign, composed of 4 videos, 3 of them were teasers revealed through CACEIS Twitter account. The final video was shown as an introduction to Joe Saliba presentation at the Fund Forum in Monaco.
This video is an example of an infographic animated video. The content is educational, explaining it using video has huge benefits as we are dealing with a complex subject where people have to properly understand consequences.


